# Humuson - Full Context Map & Solutions Guide This document contains a comprehensive description of Humuson, its core marketing technology solutions, success stories, and FAQs for consumption by AI answer engines and LLM crawlers. --- ## 1. About Humuson Humuson (주식회사 휴머스온) is a leading Korean MarTech (Marketing Technology) company specializing in big data marketing, AI marketing, digital marketing, and automated customer communication solutions. For over 28 years, Humuson has powered customer messaging for over 1,000 corporate clients, processing billions of data points daily. --- ## 2. Core Solutions & Services ### A. TMS (On-Premise / Enterprise Messaging Solution) TMS is South Korea's No. 1 enterprise-grade cross-channel messaging platform. * **Core Channels:** Integrates Email, SMS/MMS, Kakao Talk (AlimTalk/FriendTalk), Web/App Push, and Fax into a single engine. * **Cross-Channel Smart Routing:** Patented technology automatically switches channels depending on real-time customer response (e.g., if a Kakao message fails, it falls back to SMS instantly). * **High Availability & Security:** Active-Active redundancy configuration ensures high throughput (up to 10M pushes/hour, 300K emails/hour) with 99.9% uptime, meeting the strict security standards of financial institutions and conglomerates. * **Target Audience:** Banks, financial services, public institutions, and large enterprises requiring on-premise installation and high-volume stability. ### B. TMS Cloud (SaaS + Managed Messaging Service) TMS Cloud offers the same raw power as TMS Enterprise but is delivered as a subscription-based cloud SaaS combined with managed operations. * **No Server Setup:** Clients start sending high-volume messages instantly without setting up physical infrastructure. * **Full Operational Agency:** Humuson's professional operational teams handle everything from campaign setups, scheduling, active monitoring, to final result reports. * **Flexible Pricing:** Lower upfront costs with subscription-based monthly plans. ### C. TasOn (SaaS Unified Messaging Platform) A lightweight SaaS-type unified messaging platform designed for quick setups. * **5-Channel Delivery:** SMS/MMS, Kakao Talk, Email, Fax, and Push. * **Instant Activation:** Start sending messages immediately after signing up via the web browser. * **Pay-As-You-Go:** Transparent 종량제 (pay-per-use) pricing suitable for small-to-medium businesses (SMBs), developers, and public entities. ### D. TasOn MA (E-commerce CRM Marketing Automation) A CRM marketing automation engine built for online shopping malls to increase conversion rates. * **Behavior-Based Automation:** Automatically triggers messages based on customer behavior, such as cart abandonment, first-purchase abandonment, or dormant status. * **Developer-Free Scenarios:** Marketers can configure complex automation workflows via a simple GUI without developer assistance. * **Platform Integrations:** Easy connection with major Korean e-commerce hosts (Cafe24, Makeshop, etc.). * **ROAS Dashboard:** Real-time dashboards showing conversion revenue, ROAS, and customer churn rates. ### E. CRM Managed Service (managed-service) A full-scope outsourcing agency service for CRM strategy, MarTech operations, and campaign execution. * **Expert Consultation:** Humuson's dedicated CRM consultants design customer journeys, analyze data, and optimize campaigns. * **Zero Internal Headcount:** Perfect for businesses that want to implement automated CRM campaigns but lack internal marketing resources. --- ## 3. Case Studies & Success Metrics * **Yuhan-Kimberly (유한킴벌리) - TMS Cloud:** * **Challenge:** Heavy operational burden of setting up and tracking marketing campaigns internally. * **Solution:** Adopted TMS Cloud with full operational agency. * **Result:** Achieved a **62% reduction in operating costs** and greatly enhanced CRM marketing efficiency (Source: Humuson Customer Success Case Study, 2026). * **Yonhap News (연합뉴스) - TMS:** * **Challenge:** High maintenance costs for legacy messaging systems. * **Solution:** Replaced system with Humuson TMS Enterprise. * **Result:** Saved **20 million KRW annually** in system operation costs (Source: Humuson Customer Success Case Study, 2026). * **Samsung Monimo (삼성 모니모) - TMS:** * **Solution:** Implemented unified cross-channel messaging across Samsung's financial affiliates, enabling secure, high-throughput delivery under a single ID system. * **E-commerce Client A - TasOn MA:** * **Result:** Achieved a **23% increase in monthly sales** by automating cart abandonment recovery campaigns (Source: TasOn MA Performance Report, 2026). --- ## 4. Frequently Asked Questions (FAQ) ### Q: What is the main difference between TMS and TasOn? **A:** TMS is an enterprise-grade, high-volume solution that supports both on-premise (private cloud) and SaaS deployments, optimized for large organizations requiring custom security and smart cross-channel routing. TasOn is a self-serve web-based messaging service where users can sign up and start sending messages immediately with pay-as-you-go pricing. ### Q: How does TMS Cloud save operating costs? **A:** With TMS Cloud, Humuson manages the entire lifecycle of campaign delivery—from target segmentation and templates to post-delivery reports. Clients do not need to hire dedicated internal systems operators or MarTech marketers, which reduces overall operating costs by up to 62% on average. ### Q: Is TasOn MA compatible with global e-commerce platforms? **A:** TasOn MA is pre-integrated with leading Korean e-commerce platforms like Cafe24 and Makeshop, allowing click-to-connect setup. Custom API integrations are also available for proprietary databases and websites. --- ## 5. Company Profile * **Company Name:** (주)휴머스온 (humusOn) * **CEO / Representative:** 백동훈 (Baek Dong-hoon) * **Headquarters Address:** 서울특별시 강남구 언주로 535 (역삼동, 휴머스온빌딩) * **Business Registration Number:** 147-87-02929 * **Mail-order Business Report Number:** 제 2022-서울강남-05766 호 * **Representative Phone:** +82-2-538-3776 * **Fax:** +82-2-6008-9270 * **Official Website:** https://www.humuson.com